Messaging Policy

Only message people who want to hear from you.

Customers may only send communications to recipients who have appropriately opted in to receive the type of communications being sent. Customers are responsible for obtaining and maintaining appropriate consent before uploading contacts to SENTO.

SENTO may request information or documentation showing how a recipient opted in to receive communications from your organization.

Messages should clearly identify the organization or business sending them. Customers should make it reasonably clear to recipients who the communication is from.

Customers must honor recipient requests to stop receiving communications.

• SENTO may automatically process STOP or other unsubscribe requests.
• Customers may not intentionally bypass suppression lists.
• Customers may not re-upload opted-out recipients for the purpose of sending them additional marketing messages.
• Customers are responsible for respecting applicable opt-out requirements.

SENTO may review messages for quality, safety, compliance, and deliverability.

Messages should be:

Customers may not send:

SENTO uses built-in messaging standards to reduce spam-like patterns and protect deliverability. These controls are designed to improve the quality of communications and protect both customers and recipients.

SENTO may restrict or flag:

• Excessive ALL CAPS
• Excessive exclamation marks
• Excessive question marks
• Excessive emojis
• Repeated symbols
• Unusual Unicode characters
• Obfuscated words
• Excessive promotional language
• Repetitive messages
• Misleading urgency
• Spam-like formatting

These controls are intended to help your communications perform better and reach audiences as intended. SENTO may flag, reject, pause, or require changes to messages that do not meet platform standards.

SENTO-controlled links may allow the platform to:

• Monitor campaign links
• Protect recipients
• Detect suspicious destinations
• Prevent malicious redirects
• Measure campaign engagement
• Disable problematic destinations

Customers may not use links to:

SENTO may block certain URL shorteners or domains.

Unless specifically approved by SENTO and permitted by applicable law, customers may not use SENTO for:

• Fraud or scams
• Phishing
• Malware
• Illegal activities
• Impersonation
• Harassment or threats
• Deceptive marketing
• Spam
• Content designed to evade carrier or platform filtering
• Fake prizes or fraudulent giveaways
• Unauthorized financial solicitations
• Content that violates applicable law

Some industries, products, services, or campaign types may be subject to additional restrictions or require additional review.

SENTO may restrict, prohibit, or require additional verification for campaigns involving certain regulated or high-risk industries.

Examples that may require additional review include:

These examples are not automatically prohibited. Approval depends on the organization, the intended use, applicable law, and SENTO’s review process.

SENTO is designed to support organizations communicating with audiences of different sizes. Sending volume may be subject to account history, verification, campaign characteristics, deliverability, recipient engagement, and other factors.

SENTO may:

• Limit initial sending volume
• Gradually increase sending limits
• Require additional verification
• Pause unusual campaigns
• Review sudden increases in volume
• Require customers to establish a positive sending history

SENTO does not promise specific sending limits unless they are defined elsewhere in your agreement or plan.

SENTO may review campaigns before or during sending. Reviews may consider:

• Organization identity
• Intended use
• Contact source
• Opt-in method
• Message content
• Links
• Sending volume
• Recipient engagement
• Delivery performance
• Complaint or opt-out rates

SENTO may request additional information before approving a campaign.

SENTO may monitor:

• Delivery rates
• Undeliverable messages
• Invalid contacts
• Opt-out rates
• Complaints
• Engagement
• Link clicks
• Sending patterns

This information may be used to:

• Protect recipients
• Improve deliverability
• Prevent abuse
• Protect the SENTO platform
• Identify problematic campaigns
• Determine whether additional review is needed

Customers should not send communications too frequently or in a way that could reasonably be considered unwanted.

Customers should:

Customers are responsible for:

• Obtaining appropriate consent
• Maintaining accurate contact information
• Honoring opt-outs
• Ensuring content is lawful
• Ensuring links are appropriate
• Following applicable marketing and communication laws
• Following SENTO's Terms of Service
• Following this Messaging Policy

Using SENTO does not transfer these responsibilities to SENTO.

SENTO may take action when a customer violates this Messaging Policy. Possible actions include:

• Requesting changes to a campaign
• Rejecting a campaign
• Limiting sending volume
• Pausing a campaign
• Suspending an account
• Requiring additional verification
• Restricting certain features
• Terminating an account

SENTO may take action immediately when necessary to protect recipients, customers, third-party providers, or the SENTO platform.

If you believe you received an unwanted, fraudulent, deceptive, or otherwise inappropriate communication sent through SENTO, please contact us at hello@sento.page.

SENTO may update this Messaging Policy from time to time. The updated policy will be posted on the website with a revised “Last Updated” date.

Continued use of SENTO after the updated Messaging Policy becomes effective constitutes acceptance of the revised policy, to the extent permitted by law.

SENTO SOLUTIONS LLC also operates its own text message program, called SENTO Account & Product Updates, for people who ask to hear from us directly.

• People join by submitting the sign-up form on sento.page and checking an unchecked consent box, or by giving written consent to a member of our team.
• Messages include account, product, onboarding, and service notifications relating to SENTO.
• Message frequency varies.
• Message and data rates may apply.
• Consent is not a condition of purchase or of using the SENTO platform.
• Reply STOP to unsubscribe at any time, or HELP for help.
• Questions can be sent to hello@sento.page.

Sample message: “SENTO: Your account is approved. Sign in at sento.page to set up your first campaign. Reply STOP to opt out, HELP for help.”

We keep a record of every sign-up, including the wording of the consent shown and when it was given. Mobile numbers collected in this program are never sold or shared with third parties for their own marketing purposes.