Terms of Service

SENTO is a marketing and customer communication platform. We provide businesses, organizations, nonprofits, schools, and other approved customers with tools to communicate with their customers, members, clients, supporters, and other audiences through marketing and communication campaigns.

Depending on your plan, SENTO may provide tools for:

• Managing contact lists
• Organizing audiences
• Creating campaigns
• Scheduling campaigns
• Sending communications
• Managing links
• Tracking campaign performance
• Managing credits and usage
• Monitoring delivery and engagement
• Other marketing and communication features

SENTO is a technology and communication platform. SENTO is not a charity, nonprofit, or fundraising organization, and does not solicit or collect charitable donations. Customers are solely responsible for obtaining appropriate consent from their own recipients before sending messages through SENTO. We do not guarantee that every communication will be delivered, because delivery can depend on mobile carriers, networks, recipient devices, third-party providers, and other factors outside SENTO’s control.

You must provide accurate and complete information when creating a SENTO account. You are responsible for:

• Keeping your account credentials secure
• All activity that occurs under your account
• Keeping your account information accurate and current
• Preventing unauthorized access to your account

SENTO may require additional information or verification before approving an account or allowing messaging activity.

SENTO may review an organization, business, campaign, contact list, or intended use before allowing communications to be sent. SENTO may:

• Approve or reject an account
• Request additional information
• Review campaigns
• Limit sending volume
• Pause campaigns
• Reject campaigns
• Suspend accounts
• Terminate accounts

Approval does not guarantee delivery or campaign performance.

You may not upload or use:

• Purchased contact lists
• Scraped lists
• Harvested contact information
• Randomly generated phone numbers
• Lists obtained without appropriate permission

You are responsible for maintaining appropriate records showing how each recipient gave permission to receive communications from your organization. SENTO may request evidence of consent at any time.

You must honor unsubscribe and opt-out requests.

You may not continue sending marketing or promotional communications to recipients who have opted out, except where permitted by applicable law.

SENTO may automatically process unsubscribe requests or maintain suppression lists to help prevent unwanted communications.

SENTO may not be used for unlawful, fraudulent, deceptive, abusive, or harmful activity. Prohibited uses include:

• Fraud or scams
• Phishing
• Malware
• Impersonation
• Illegal activity
• Threats or harassment
• Deceptive advertising
• Spam
• Attempts to evade carrier, provider, or platform filtering
• Content that violates applicable laws or regulations

SENTO may restrict or prohibit additional categories of content or industries at its discretion. Certain industries or campaigns may require additional review or approval.

SENTO uses built-in controls designed to protect the platform, our customers, recipients, and message deliverability. These controls exist to support responsible communication and healthy sending practices.

SENTO may restrict:

• Excessive capitalization
• Excessive punctuation
• Excessive emojis
• Misleading content
• Obfuscated words or characters
• Suspicious links
• Certain URL shorteners
• Unusual sending patterns
• Sudden increases in sending volume
• Other patterns that may negatively affect recipients or deliverability

SENTO may modify, reject, pause, or require changes to campaigns that do not meet its messaging standards.

SENTO may require links included in communications to use SENTO-controlled links or redirects. This allows SENTO to help monitor, protect, and manage the links used in campaigns.

You may not use SENTO links to direct recipients to malicious, deceptive, illegal, or otherwise prohibited content. SENTO may disable links that violate these Terms.

Certain SENTO features require purchasing credits or subscribing to a paid plan. Credits are used according to the applicable plan and pricing structure.

Unless otherwise stated:

• Credits have no cash value.
• Credits are not transferable.
• Credits may not be resold.
• Pricing and plans may change with appropriate notice.
• Certain purchases may be non-refundable.

SENTO may suspend sending privileges for unpaid balances or other payment issues.

SENTO relies on third-party services, which may include:

• Telecommunications and messaging providers
• Mobile carriers
• Payment processors
• Hosting providers
• Analytics providers
• Security providers
• Other technology providers

SENTO is not responsible for failures caused by third parties, including carrier filtering, network outages, recipient device issues, or other circumstances outside SENTO’s reasonable control.

You remain responsible for the contact lists, messages, links, images, and other information you upload or submit to SENTO (“Customer Content”).

You represent that you have the necessary rights and permissions to provide this information to SENTO and to use it for your campaigns.

You grant SENTO the limited rights necessary to process Customer Content in order to provide the SENTO services.

SENTO may monitor account and campaign activity for purposes including:

• Security
• Fraud prevention
• Abuse prevention
• Compliance
• Deliverability
• Platform protection
• Enforcement of these Terms

SENTO may suspend, limit, reject, or terminate accounts or campaigns that violate these Terms or create risk to SENTO, its providers, its customers, or recipients.

The SENTO platform, software, website, branding, designs, features, and technology are owned by SENTO or its licensors and are protected by applicable intellectual property laws.

You may not copy, modify, reverse engineer, reproduce, resell, or otherwise exploit the SENTO platform without written permission.

To the maximum extent permitted by law, SENTO is provided on an “as is” and “as available” basis. SENTO does not guarantee:

• Delivery of every communication
• A specific delivery speed
• That carriers will not filter communications
• Continuous or uninterrupted platform availability
• Any particular marketing or campaign results

To the maximum extent permitted by applicable law, SENTO and its affiliates, officers, employees, agents, suppliers, and licensors will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages arising out of or related to your use of, or inability to use, the SENTO service.

This includes, without limitation, damages for lost profits, lost revenue, lost business opportunities, lost or corrupted data, or business interruption, whether based in contract, tort, negligence, strict liability, or any other legal theory, and whether or not SENTO has been advised of the possibility of such damages.

Nothing in these Terms limits liability that cannot be limited or excluded under applicable law.

You agree to defend, indemnify, and hold harmless SENTO and its affiliates, officers, employees, and agents from and against any claims, demands, actions, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: your use of the SENTO service; your Customer Content; your contact lists; your failure to obtain or maintain appropriate consent from recipients; your violation of these Terms; or your violation of any applicable law or regulation.

SENTO may suspend or terminate accounts when necessary to:

• Protect the platform
• Protect recipients
• Prevent abuse
• Address compliance concerns
• Respond to violations of these Terms
• Address payment issues
• Comply with legal requirements

You may also terminate your account according to the applicable account closure process. Treatment of unused credits upon termination is governed by the applicable refund policy in effect at the time of termination.

SENTO may update these Terms from time to time. The updated version will be posted on our website with a revised “Last Updated” date.

Continued use of SENTO after the updated Terms become effective constitutes acceptance of the revised Terms, to the extent permitted by law.

These Terms are governed by the laws of the State of New York, without regard to its conflict of law provisions. Any dispute arising out of or relating to these Terms or the SENTO service will be subject to the exclusive jurisdiction of the state and federal courts located in New York.

Questions about these Terms can be sent to: